U.K.’s BT Sport Secures German Soccer TV Rights Until 2017
The telecom giant has been ramping up competition with U.K. pay TV operator BSkyB, in which Rupert Murdoch's 21st Century Fox has a 39 percent stake.
BY STUART KEMP
LONDON — BT Sport has won exclusive TV rights to live German Bundesliga soccer in the U.K. and Ireland until 2017, following a competitive auction, the firm said Thursday.
The telecom giant has been ramping up competition with U.K. pay TV operator BSkyB, in which Rupert Murdoch‘s 21st Century Fox owns a 39 percent stake.
The two-year contract, which kicks off Sept. 2015, gives BT Sport around 115 live matches a season from the German top-flight soccer league — 15 more matches than the current deal.
BT Sport will also have the rights to the annual German-league Supercup matches plus previews and highlights shows.
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