
The Strange History and Confusing Present of the VMAs’ Best Longform Video Category
A closer look at the evolution and baked-in flaws of MTV's twice resurrected Video Music Awards category.
By Sydney Urbanek
When MTV hosted its inaugural VMAs ceremony in 1984, the channel had created the first major awards show expressly concerned with recognizing artistic achievement in music videos. And while the annual broadcast has since then become known as much as a site of celebrity unpredictability — a launchpad for anything from a new feud to a new baby — the show remains a valuable (if mostly symbolic, given MTV’s infamous move away from music video programming) monument to the format and the artists behind it.MTV’s founders deserve plenty of credit for seeing a future in short-form music video work, creating the infrastructure and hype necessary for an ostensible marketin...