
Streaming Subscriber Churn “Is Here to Stay,” Deloitte Survey Forecasts
Younger consumers are increasingly comfortable with a "churn and return" subscription strategy, forcing entertainment companies to adjust.
BY ALEX WEPRIN
Fair warning to Netflix, Disney, Paramount or any of the other entertainment companies looking to compete in streaming video: The problem of subscriber churn isn’t going away anytime soon.
According to Deloitte’s 2022 Digital Media Trends survey, the churn rate for streaming services in the U.S. has remained constant at 37 percent, with countries like the U.K., Germany and Japan seeing about a 30 percent churn rate.
“The headline is that churn is here to stay,” Jana Arbanas, vice chair of Deloitte LLP and U.S. telecom, media and entertainment sector leader, in an interview with The Hollywood Reporter. “It wasn’t a one-time bum...