Paramount and TikTok Kick Off ‘Secret Screenings’ Series With ‘Primate’ (EXCLUSIVE)
By Rebecca Rubin
According To The variety Paramount is turning to social media influencers for help in hyping up the studio’s upcoming movie slate.
Paramount has collaborated with TikTok on “Secret Screenings,” surprise, invite-only showings that are kept under wraps until creators are seated in the theater. The inaugural event kicked off on Monday with the horror thriller “Primate,” which included an appearance by the film’s star Johnny Sequoyah.
This ongoing partnership, which grants content creators early access to Paramount’s upcoming releases and library titles, is designed to drum up conversation about movies playing in theaters. After all, recent surveys have determined that lack of awareness is one of the main reasons that moviegoers skip a particu...






